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Filipino PPC Masters
Level 0 - Welcome to Filipino PPC Masters!
All About Filipino PPC Masters (2:44)
Logistics Check (1:19)
How to Utilize Discord?
[File] Your Roadmap
The Empowered Mindset (147:42)
Goal Setting
Level 1 - Foundations of Amazon Advertising
What is Amazon PPC? (6:20)
General PPC Terms (5:14)
Advertising Customer Journey (4:45)
What are SKUs, Parent ASIN & Child ASINs? (3:29)
Amazon Product Page: Retail Readiness Checklist (5:25)
Campaign Ad Types: SP, SB, SD (1:39)
Status & Error Messages (3:18)
What is the difference between Amazon Seller Central & Vendor Central? (2:55)
Walkthrough: Advertising In Vendor Central (0:48)
What is Amazon DSP? (1:47)
What is Amazon KDP? (2:29)
What is Split Testing or A/B Testing? (2:25)
Sponsored Products (3:00)
What are the Automatic Targeting Types? (Close, Subs, Comple & Loose) (2:31)
What are the Different Targeting Types? (2:18)
Keyword & Product Match Types (4:48)
Bids: What are the Different Types of Bids? (3:22)
Budget: What are the Different Budget Types? (6:29)
Budget Rules (2:16)
Placements (2:45)
What are Bidding Strategies? (3:23)
What is Negative Targeting? (4:43)
Sponsored Brands (11:29)
Sponsored Display Ads: Definition & Targeting Options (4:05)
SD: Product Placements (1:36)
Walkthrough: How to go to Campaign Manager (0:50)
Walkthrough: Advertising Console Going Around (6:08)
Walkthrough: Portfolio Walk Through (2:00)
SP: Manual Campaign Creation (4:45)
Walkthrough - What's inside the Campaigns? (6:23)
Walkthrough - Creating Campaigns (7:44)
Walkthrough: Manual Campaign Creation (3:23)
Walkthrough: Manual & Auto Campaign Creation (6:32)
Walkthrough - Renaming Campaigns (1:41)
Walkthrough: Enabling/Pausing Campaigns and Ad Groups (1:49)
SD: Campaign Creation (5:08)
Organization and Structure (4:24)
Anatomy of the Search Engine Results Page (4:52)
Rule Based Bidding (5:05)
Glossary of Abbreviations
Week 1 Action Items (1:34)
Assessment
Level 2 - KPIs & Troubleshooting
KPIs: Undefinables (4:35)
Campaign Optimization (10:56)
Harvesting Auto Campaigns (6:43)
Troubleshooting Scenarios (15:33)
Campaign Optimization: Bid Adjustments (9:03)
Troubleshooting: No BuyBox/Winning BuyBox (4:13)
Troubleshooting: Low/No Impressions (3:26)
Troubleshooting Low Click through Rate [High Impressions Low Clicks] (2:07)
Troubleshooting: Low Conversion Rate (4:42)
Study Buddies: 9 Steps to a profitable PPC through CTR & CVR with Murray (81:38)
Troubleshooting: Advertising Ineligible ASIN Status due to OOS (4:21)
Troubleshooting: Impression Suppression (4:38)
Troubleshooting: Lowering ACOS on a Campaign (6:23)
Troubleshooting: Should we pause PPC when it is performing well? (4:20)
What is Brand Halo? (7:04)
Reading Materials
Level 3 - Bulk Files
Bulk Files (3:51)
Bulk File Video Tutorials from Amazon
[Excel File] Bulk Files Operations Template
Walkthrough - Bulk Files: Manual Campaign Creation (10:46)
Walkthrough - Bulk Files: Auto Campaign Creation (3:09)
Walkthrough: Bulk Files - Downloading Error Report (1:11)
Level 4 - Reports
Intro to PPC Reporting (5:47)
Reports (8:41)
[File] FPPCM Reporting Template
Reports Preparation Activity
Calculation: Breakeven ACOS (3:42)
Calculation: Initial Bid (2:24)
Calculation: How to get total revenue from ads? (1:23)
Calculation: How to get the organic sales? (6:01)
Which is more important ACOS or TACOS? (6:18)
Walkthrough: Spreadsheet - Pivoting Data (4:04)
[File] Test your skills: Pivoting Data
What are Data Visualization Tools? (5:08)
[File] Dummy Advertised Product Report
[File] Dummy Placement Report
[File] Dummy Search Term Report
[File] Dummy Business Report Child ASIN
[File] Dummy Campaign Exported Data
Level 5 - Keyword Research
Introduction to Keyword Research (3:15)
Intro to Amazon SEO & Amazon A9/A10 Algorithm (12:06)
USPs: Understanding the Product you are Advertising (2:49)
Keyword Relevancy (3:06)
Keyword Cannibalization (2:44)
[File] Keyword Masterlist
KWR: Search Term Report (4:37)
[File + Activity] Dummy STR for practice
KWR: Search Query Performance (3:24)
KWR: Competitor Cerebro (6:21)
[File] Competitor Cerebro Exported
KWR: Self Cerebro (3:46)
[File] Self Cerebro for a practice ASIN
KWR: Amazon Suggested (4:28)
KWR: Long Tail Keywords
Harvesting, Promoting & Targeting KWs & B0s (4:41)
Helium10: Keyword Tracker (5:49)
Tracking Keyword Rankings (6:13)
Keyword Research Template
Other KW Research Tools
Level 6 - PPC Product Launch
Phases of Amazon PPC (4:03)
PPC Product Launches (9:19)
Product Launch: Additional Variations (3:55)
Strategy: Product Relaunch (4:48)
Level 7 - Amazon PPC Strategies
Automatic Campaign Strategies (9:23)
How to Rank Products (7:29)
1 Keyword Campaign (4:36)
Brand Offensive Strategy: Sponsored Products (6:33)
Brand Offensive Strategy: Sponsored Brands (3:43)
Search Term Isolation (4:22)
Strategy: Gold Panning Strategy by Brian Johnson (11:02)
Strategy: Product & Category Targeting (15:25)
Strategy: Product Targeting Brand Defense (14:02)
Strategy: Rank Boost Campaigns (9:34)
Strategy: Shock & Awe [Aggressive] (4:36)
Strategy: PT FBT (3:07)
Strategy: Modified Broad Match (2:45)
Strategy: Day Parting (4:49)
Strategy: High Traffic Days (Prime Day/BFCM) (6:03)
Level 8 - Advanced Troubleshooting
Strategy: How to Handle Low Budget Accounts? (2:38)
Advertising in Different Countries (2:17)
Level 9 - Client Hunting
Updating your Resume / Cover Letter / Portfolio
What is your Ideal Rate?
Job Opportunities
Acing Discovery Calls
Acing Interviews with Ralph (65:39)
[File] Time-Saving Apps and Extensions for PPC Managers
FPPCM Success Stories
Level 10 - Onboarding a Client
Landed My Client: What's Next?
Onboarding an Account (4:24)
Onboarding a Client: User Permissions Guide
Using an Authenticator App
Audit for PPC Client (7:09)
Account Audit Example via Looker Studio
PPC Task Frequency
Level 11 - Bonus Level
Types of Automation Tools (2:28)
How to raise a case for Sponsored Products on Amazon?
[File] Time Management as a PPC Manager
Global Shopping Events
Basic Looker Studio
12.5.2021 Masterminds with Sean Smith (71:04)
Study Buddies Recorded Sessions
Study Buddies Reporting with Gilbert (129:07)
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Troubleshooting: Should we pause PPC when it is performing well?
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